|Clockwise: Metzinger, Lee, Lyles and Browne have been|
added by The Southside Light to serve in key leadership roles.
The Southside Light is trying to both build and be the local newsroom of the future — at the same time.
This weekend The Southside Light announced three key leadership additions that they believe will add to their hyperlocal news product as well as bolster their local brand presence.
Arthur Metzinger will take over as Director of News Operations for The Southside Light starting on September 1, 2019. Metzinger has served as a news director, program manager and producer at various outlets over the span of 22 years.
The Southside Light also announced that Brenda Browne will be taking over duties as the newspaper’s Director of Brand Management. Browne has worked with various companies including San Antonio based Harte Hanks where she served as a newspaper branding manager.
“What this does is help position us for the future,” says Southside Light Publisher and Managing Editor Matt Briscoe. “We are posturing for a more balanced product that represents the communities that we serve.”
Briscoe says that the leadership additions will create a more solid news product, encompass the full digital spectrum and broaden the focus of the news group’s overall brand promise.
“We are not here to beat the drum,” said Briscoe. “Our job is to inform our community about important issues and help it evolve into its full potential.”
Brenda Browne says that she shares that vision.
“Corpus Christi is a great place that is finally realizing its potential,” Browne said. “I am excited to be a part of this team that shares into that vision.”
In addition to Metzinger, the Southside Light brings on Austin Lyles as Director of Digital Broadcasting and Fabiola Lee as an investigative journalist.