The Southside Light Announces Format Changes For New Fiscal Year
It’s the start of October and that means pumpkin pie spice everything starts hitting the store shelves. The seasonal change is well upon us and we here at the Southside Light are getting on board with that change, too.
Since coming aboard here and becoming part of the management staff that oversees the long term feasibility of this news organization I have seen and heard many ideas for change and improvement. Together, we have identified areas of improvement and we have acted on them accordingly to bring you a full and complete picture of what lies ahead.
Starting on December 1, 2019 we will be ceasing the weekly print publication of the Southside Light newspaper that is direct mailed to businesses around the area at their request. Publishing thousands of newspapers each week is expensive, cumbersome and time consuming. So, we decided to give that a rest. However, being a businessperson I have learned that you can’t take away a product without replacing it with something that you hope the consumers will appreciate even more. That’s what we hopefully have done.
We will be taking the money that we save on printing costs and investing those resources into a multimedia platform consisting of a greater social media presence, a better website, mobile application and an all new community internet broadcast outlet that reaches more and more members of our community. We will also be publishing a monthly print magazine consisting of features and content that you have asked for.
We will also be strengthening our partnership with other local media outlets, while maintaining a hyper local focus. In fact, we have added a new downtown beat the covers city hall, the EDC, transportation, the courts and more local government. Another new addition is our education and healthcare beats that focus entirely on their specific areas of coverage with in depth content that is suggested by you.
As we continue forward you will see new national sponsorship campaigns that help drive all of this innovation forward. By partnering with national advertisers that are locally applicable, we will continue to offer local businesses low cost advertising that doesn’t break the bank.
I’m excited about where we are going and I know you will be, too. If you have any questions or would like to become part of this exciting and changing new local media environment reach out to me and I will do my best to help you out.
Let’s talk again soon!
Southside Light News